Customer Engine
Customer Engine
Building Brands That Matter in the Age of AI
How do you create brands that travel across cultures, categories, and generations? Marcel Marcondes explores the craft behind building global icons from shaping emotional storytelling to driving breakthrough creativity and designing consistent yet flexible brand experiences worldwide.
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Customer ExperienceTechnology
Concurrent Sessions
You may enjoy these other sessions happening at the same time.
Customer Engine12:45 PM - 1:25 PM
Q&A with Katrin Lehmann, CIO at Mercedes Benz
Katrin LehmannMercedes-Benz
Command Desk1:10 PM - 1:30 PM
Production-Ready Agentic AI: Engineering for Predictable Latency at Scale
Sponsored by CoreWeave
LEARN MOREMain12:00 PM - 2:00 PM
AI growth strategies in Europe – Business Location Switzerland Lunch Event
Sponsored by Business Location Switzerland
LEARN MORE
Ecosystem1:00 PM - 1:40 PM
Roundtable | Inside Microsoft’s Roadmap: Where the Next Startup Opportunities Will Emerge
Fatima KardarMicrosoft
Command Desk12:30 PM - 1:10 PM
Roundtable | Whose Safety? Whose AI? Gendered Harm and the Majority World
Nighat DadDigital Rights Foundation
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