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RAI Amsterdam
20-22 September 2027
Builders
Builders
SEPTEMBER 23
13:00 - 13:45
Masterclass

Build Your Own Search Engine: Exactly the Context Your LLM Needs

Search APIs hand your LLM someone else's index: noisy snippets, wasted tokens, results that almost fit. Rented context. In this hands-on session you build context you own: a search engine over exactly the slice of the web you care about. Pick an e-commerce site, then vibe code the full pipeline: scrape its product pages, index them in a vector database, and query your new engine from an LLM. The payoff: context that is exactly what the model needs, far fewer tokens per answer, and faster responses. You leave with a working search engine over the store you picked, a blueprint that applies to any site you point it at, and a head start on the shift from renting context to owning it.
- A laptop
- An AI coding assistant you already use (Claude Code, Cursor, or similar), installed and signed in
- A Bright Data account, created before the session (link) 
- A niche in mind: the e-commerce store or product category you want your search engine to cover
- No coding, scraping, or vector database experience needed
Sponsored by Bright Data
Bright Data
Presented by
Rafael Levi
Developer Relations
Bright Data

Concurrent Sessions

You may enjoy these other sessions happening at the same time.

Roundtable13:15 - 14:00
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Q&A13:30 - 14:15
Q&A with Kareem Ayoub, VP, AI Technical Strategy at Google Deepmind
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Khadijah (Rana) Sajarana
Khadijah (Rana) SajaranaCAL | CTRL+ALT+LEAD
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Speaking Session13:30 - 13:35
Opening remarks
Zivile Einikyte
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Speaking Session13:35 - 13:55
Building AI Search Without Breaking the Open Web
Jim Lanzone
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Massimo Marioni
Massimo Marionimassimomarioni.com
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Q&A12:30 - 13:15
Q&A with Sue Jones, CDO at Diageo
Susan Jones
Susan JonesDiageo
Marine Boulot
Marine Boulotmhatamoto
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Speaking Session13:00 - 13:05
Opening remarks
Stefano Piano
Stefano PianoISEP
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Speaking Session13:05 - 13:30
A Reality Check on How Cyberattackers are Actually Using AI
Madeline Lawrence
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Diana Kelley
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Eric Doerr
Eric DoerrTenable
Rob Pegoraro
Rob PegoraroPCMag
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Speaking Session13:30 - 13:50
The New Luxury: AI is only as valuable as the hands that shape It
Gonzague de Pirey
Gonzague de PireyLVMH
Hanne Jesca Bax
Hanne Jesca BaxEY
Charlie Perreau
Charlie PerreauLes Echos
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Q&A12:30 - 13:15
Q&A with John Imah, Co-founder & CEO at SPREEAI
John Imah
John ImahSPREEAI
David Asabina
David AsabinaPHILIPPS & BYRNE GmbH; Asabina GmbH
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Roundtable13:15 - 14:00
Roundtable | Keeping Up: Information Flow in the Age of AI
Alex Gay
Alex GayOtter.ai
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Partner Program13:00 - 13:45
Live BNR podcast recording. Return on AI: Patrick Mans, Head of Data & AI Engineering, Phillips
Sponsored by PwC
PwC
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Main stage attendees smile during a session at HumanX 2026 San Francisco

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