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Amsterdam
20-22 September 2027
Command Desk
Command Desk
SEPTEMBER 24
11:00 - 11:45
Masterclass

How AI-Native Organizations Are Leaving Everyone Else Behind

The next generation of market leaders won't be defined by size, scale or efficiency. They'll be defined by how effectively they combine human ingenuity with machine intelligence.
Across industries, AI-native organizations are emerging with fundamentally different operating models. They're compressing decision cycles, automating entire workflows, creating new revenue streams and unlocking productivity at a pace traditional organizations struggle to match.
The question is no longer who is adopting AI. The question is who is reinventing their business around it.
In this session, we introduce Tomorrow's AI Economy: a framework for understanding the structural shifts reshaping competition, value creation and growth. Through practical examples and transformation stories, we'll explore what sets AI-native organizations apart, where value will be created over the next decade, and what leaders must do today to avoid being left behind.
Attendees will leave with a clearer view of the future, a practical lens to assess their own organization's readiness, and actionable insights to shape their AI ambition.
 
The future won't wait. Neither should your strategy.
Sponsored by EY
EY
Presented by
Menno Bonninga
Menno Bonninga
Partner
EY
Ruben Knopperts
Ruben Knopperts
Manager AI Strategy
EY-Parthenon

Concurrent Sessions

You may enjoy these other sessions happening at the same time.

Speaking Session10:45 - 11:05
The Creativity Advantage
Zhenya Loginov
Zhenya LoginovAccel
Jorn van Dijk
Jorn van DijkFramer
Sarah Jacob
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Speaking Session11:05 - 11:25
AI with Purpose: Building Responsibility at Scale
Parag Parekh
Parag ParekhIKEA
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Roundtable11:15 - 12:00
Roundtable | The Autonomous Company: How Far Are We Really?
Imad Riachi
Imad RiachiHonu
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Speaking Session11:25 - 11:45
Why Most AI Never Makes It Inside
May Habib
May HabibWRITER
Sharon Goldman
Sharon GoldmanGround Level AI
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Q&A11:30 - 12:15
Q&A with Edith Harbaugh, Co-founder & CEO at LaunchDarkly
Edith Harbaugh
Edith HarbaughLaunchDarkly
Marine Boulot
Marine Boulotmhatamoto
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Q&A11:30 - 12:15
Q&A with Parag Parekh, CDO at IKEA
Parag Parekh
Parag ParekhIKEA
David Asabina
David AsabinaPHILIPPS & BYRNE GmbH; Asabina GmbH
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Q&A10:45 - 11:15
Q&A with Gautier Cloix, CEO at H
Gautier Cloix
Gautier CloixH
Marine Boulot
Marine Boulotmhatamoto
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Speaking Session11:00 - 11:15
Voice is the new OS
Neil Zeghidour
Neil ZeghidourGradium
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Speaking Session11:15 - 11:35
Building for the AI Era
Avani Prabhakar
Avani PrabhakarAtlassian
Chris Burgess
Chris BurgessExpedia
Ron Miller
Ron MillerFastForward
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Speaking Session11:35 - 12:00
Engineering the Physical World
Maria Dunford
Maria DunfordLifebit
Fabrizio Pirondini
Fabrizio PirondiniXoople
Rebecca Schaevitz
Rebecca SchaevitzMixx Technologies
Rob Pegoraro
Rob PegoraroPCMag
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Q&A10:30 - 11:15
Q&A with Larry Li, Founder and Managing Partner at Amino Capital
Larry Li
Larry LiAmino Capital
David Asabina
David AsabinaPHILIPPS & BYRNE GmbH; Asabina GmbH
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Speaking Session10:55 - 11:15
What's Holding Europe Back?
Aaron Rosenberg
Aaron RosenbergRadical Ventures
Daniel Khachab
Daniel KhachabChoco AI
Avid Larizadeh Duggan OBE
Avid Larizadeh Duggan OBETeachers' Venture Growth, OTPP
Leah Hodgson
Leah HodgsonPitchBook News
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Speaking Session11:15 - 11:35
Hiring or Automating? How the Best Companies Scale
Robin Daniels
Robin DanielsZensai
Kristin Fracchia
Kristin FracchiaGamma
Éanna Kelly
Éanna KellySifted
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Speaking Session11:35 - 11:55
Partnership Models that Move the Needle: Labs, Platforms & More
Carlos Eduardo Espinal
Carlos Eduardo EspinalSeedcamp
Tamara Steffens
Tamara SteffensThomson Reuters Ventures
Christian Facey
Christian FaceyAudiomob
Marcin Lewandowski
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Main stage attendees smile during a session at HumanX 2026 San Francisco

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