The AI Policy [X]change brings together an elite cohort of policymakers, regulators, and pioneering founders to drive European AI competitiveness and responsible growth. Operating under the Chatham House Rule, this closed-door, invite-only forum utilizes targeted discussion groups to tackle the continent's most critical tech priorities. Participants will actively shape national and European AI strategies, chart a course toward AI sovereignty, address the critical skills gap, and forge vital connections between governance and startup innovation.

Format: Invite-Only | Closed-Door Discussion Groups | Chatham House Rule

Your Buildology Profile is a horoscope-inspired look at how you think, decide, create and collaborate, and the conditions that help you build at your best.

Use the Luma link below to apply for the full Brunch & Build, or reserve a slot just to get your Buildology Profile done.

We’ll have bubbles, bites, pastries and petits fours and then get down to building. Meet the other builders, learn rapid-building fundamentals with Marta Strykowska, AI Product Builder and founder of Launchpads AI, and use complimentary Lovable and other AI tool credits to turn an original idea into a working prototype.

We’ll finish with fast pitches and prizes for the room’s favorite builds.

Come as an experienced builder or a curious first-timer. No prior building experience is required, just curiosity and something you’d love to create. 

Kickstart HumanX at The AI Executive [X]change, an elite, invite-only forum designed exclusively for Fortune 1000 executives and growth-stage founders steering the future of AI transformation. Held under the Chatham House Rule, this closed-door session utilizes curated discussion groups to cut through the noise and foster true strategic clarity. Attendees will walk away with a benchmarked, outcome-driven AI strategy, a prioritized roadmap for their enterprise, and a trusted network of peer CXO relationships built for the long haul.

Format: Invite-Only | Closed-Door Discussion Groups | Chatham House Rule

The Founders [X]change is an exclusive, closed-door forum designed for founders and co-founders of Series A and above startups. Stripped of decks, pitching, and press, this high-stakes environment operates under the Chatham House Rule and focuses strictly on peer-to-peer pattern recognition. Through raw discussions framed around real decisions, trade-offs, and mistakes, founders will tackle the realities of global scaling, capital strategies, the AI talent war, and cutting through a noisy go-to-market landscape.

Format: Invite-Only | No Decks, Pitching, or Press | Chatham House Rule

The AI on the Amstel Meetup is hosting a special mini-meetup to help kick off the HumanX conference! This meetup will dive into the world of multi-agent AI — from orchestration to AI swarms. Multi-agent systems are one of the hottest topics in AI right now, powering everything from routine business tasks to groundbreaking mathematical discoveries and cutting-edge research at Hugging Face. We’ll kick things off with a panel discussion and then open the floor to audience Q&A.

Join us for an unforgettable evening at Strandzuid, Amsterdam's iconic waterfront destination, as we welcome attendees to the inaugural HumanX European edition. Set against lush greenery and scenic lake views, enjoy elevated hors d'oeuvres, refreshing beverages, live music, and great vibes—the HumanX way.

Whether you're reconnecting with familiar faces or meeting new innovators from around the world, experience Amsterdam's warm hospitality in a relaxed, vibrant setting designed to spark meaningful conversations before the conference begins.

Come for the waterfront views. Stay for the music, connections, and celebration. Leave inspired.

Sponsored by Unfold

Hosted by Deloitte, the breakfast will bring together a select group of leaders for a private discussion on the opportunities and challenges shaping the next stage of enterprise AI.

Discussion topics will include:

- Trends reshaping enterprise AI: The patterns emerging across leading organisations from agents operating beyond expected boundaries to misalignments between capability and leadership readiness. Lessons learned and what they mean for your strategy
- Reimagine, redesign, reposition: How do you rethink roles, capabilities and organisational structure to unlock genuine value from AI while keeping your people at the centre.

The breakfast will provide an opportunity to exchange perspectives and practical insights with fellow senior leaders in an intimate setting.

Invite Only

What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Parag Parekh from IKEA Retail about their AI strategy, implementation and the real return on their AI investments.

What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with James Waters from Booking.com about their AI strategy, implementation and the real return on their AI investments.

Most AI spend is still treated like a software license, while costs behave like a portfolio. Boards are asking what the money bought — and few teams can answer, because they scored activity, not return. Tokens and usage are easy to report. Outcomes per dollar of intelligence are not.
Join us for a discussion with SpaceXAI's Field CTO, covering:
- How to think about maximising ROI on intelligence
- How every business should be building a strategy to manage rising AI costs
- How to define value in terms of both cost savings and business growth

Invite Only

What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Patrick Mans from Phillips about their AI strategy, implementation and the real return on their AI investments.

Together with musicians from the Royal Concertgebouw Orchestra, PwC presents a unique experience
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.

What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Bianca Zwart from Bunq about their AI strategy, implementation and the real return on their AI investments.

Together with musicians from the Royal Concertgebouw Orchestra, PwC presents a unique experience
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.

Founders, co-founders and investors, join us at The Food Collective overlooking the HumanX exhibition floor for an exclusive networking reception where you can find the connections to take your startup to new heights. Entry is first come first served so get there quick! 

An exclusive evening bringing together senior AI and business leaders for bold conversations, meaningful connections and a unique Amsterdam experience, from a private canal cruise to an exclusive reception at the Moco Museum.

One evening. The people shaping enterprise AI.

6:00 PM | Meet at Strandzuid, then board our private water transfer to the Moco Museum. (Limited to 50 guests.)

7:30 PM | Private Moco Museum Reception

​On September 24, during the final day of HumanX Amsterdam, join French Tech Amsterdam for an exclusive networking breakfast bringing together C-level decision-makers, innovation directors and technology pioneers driving AI strategy across Europe.

​This private breakfast offers a concise, high-impact format for strategic cross-border connections between the French and international tech ecosystems — before the main sessions begin.

We will have the great pleasure of welcoming Philippe Rambach, Chief AI Officer at Schneider Electric, as one of our speakers.

👉 Interested? Send a message here to French Tech Amsterdam to connect.

Join senior engineering leaders for an exclusive event exploring the barriers to scaling AI and how organizations are balancing developer productivity, cost, and control. Hear from leaders putting agentic AI into practice: Join a fireside chat with Vlad Tankov, Chief Technology Officer, JetBrains Agent Systems, and Colin Jarvis, Global Head of FDE at OpenAI, discussing their experience introducing agentic AI into software development. Exchange experiences with peers: Connect with fellow engineering leaders navigating the same challenges around AI adoption, developer productivity, and software delivery. Seats are limited – register today to secure your place. The event will take place at JetBrains Amsterdam HQ, directly across the street from RAI Amsterdam, the HumanX Conference location.

What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Euro Beinat from Prosus about their AI strategy, implementation and the real return on their AI investments.

What does AI actually deliver for the business? In Return on AI, BNR host Milou Brand speaks with Bahadir Yilmaz from ING Group from ING Group about their AI strategy, implementation and the real return on their AI investments.

Together with musicians from the Royal Concertgebouw Orchestra, PwC presents a unique experience
where music, science and AI converge. Inspired by physicist Boris Kerner's theory of traffic flow, participants explore how patterns of freedom, synchronisation and disruption emerge in complex systems. Through music and dialogue, the session provides a new perspective on complexity, collaboration, creativity and decision-making.
The experience highlights both the possibilities of AI and the uniquely human qualities that continue to
drive innovation, expression and performance.

Join us as we celebrate the inaugural HumanX Amsterdam at the iconic TOBACCO Theater, a beautifully restored historic venue nestled in the heart of the city. Experience Amsterdam’s vibrant culture through an evening of incredible music, meaningful connections, and unforgettable moments.

Enjoy an abundance of chef-curated hors d’oeuvres, an endless pour of beverages, and live performances from Amsterdam’s own Noa Lauryn, whose soulful blend of R&B, jazz, and funk sets the perfect tone, followed by FR3ADY, channeling the electrifying spirit of Amsterdam’s world-renowned electronic music scene.

Whether you’re reconnecting with new friends, celebrating the future of AI, dancing beneath the lights, or discovering a hidden karaoke room tucked away inside the theater, this is your chance to experience Amsterdam the HumanX way—welcoming, vibrant, unexpected, and impossible to forget.

Space is limited, and entry is first come, first served—so arrive early and stay for an unforgettable finale.

HumanX After Dark: Amsterdam Edition
One iconic venue. One incredible city. One unforgettable finale.

Sponsored by Feedzai