Effie Webb is a London-based journalist covering AI and technology for The Bureau of Investigative Journalism’s Big Tech team. Her work examines how AI systems move from labs and boardrooms into people’s lives, with a focus on accountability, platform harms, online communities, children and hidden labour. She has investigated AI-generated political influencers, companion chatbots, data annotation work and the companies building and commercialising new AI tools. Before joining the Bureau, she reported on AI and tech for Business Insider.