Joanna Strober is the CEO and Co-founder of Midi Health, a virtual women’s healthcare platform delivering insurance-covered, expert peri/menopause care nationwide. Before Midi, she founded Kurbo, the first digital therapeutic for childhood obesity, acquired by Weight Watchers. Previously, Joanna spent 20+ years in private equity and venture capital investing in health and consumer companies. She authored Getting to 50/50, a primer on how women can succeed at work and home, and is a Forbes 50 Over 50 Innovator, CNBC Changemaker 2025, and Time 100 Healthcare Leader.