Julie Bornstein
Founder & CEO
Daydream
Julie Bornstein is the Founder and CEO of Daydream, the world’s first AI-powered, chat-based shopping agent built exclusively for fashion that introduces a radically new way to shop through personalized, conversational discovery. Daydream is backed by $50M in seed funding from top-tier investors, including Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures. Previously, Bornstein was the Founder and CEO of THE YES, an AI-powered shopping startup for women’s fashion that was acquired by Pinterest in 2022
Control Room
Control Room
Training Taste: How AI Is Learning What Shoppers Actually Want
Julie Bornstein is building Daydream to decode the visual nuance of fashion, while Purva Gupta’s Lily AI translates product attributes into emotional relevance. Both are using AI to map intent and language to inventory. This session dives into how retail AI is shifting from optimizing logistics to predicting desire.
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