Purva Gupta
Co-founder & CEO
Lily AI
Purva Gupta is Co-founder & CEO of Lily AI, the AI-powered Product Content Optimization platform that bridges the gap between consumers, merchants, marketers, and machines. Leveraging generative AI fueled by high-quality, human-verified proprietary data, Lily optimizes product content, enabling retailers and brands to understand complex consumer search behaviors, improve product attributes, titles, and descriptions, and personalize shopping experiences, resulting in operational efficiency and increased sales.
Control Room
Control Room
Training Taste: How AI Is Learning What Shoppers Actually Want
Julie Bornstein is building Daydream to decode the visual nuance of fashion, while Purva Gupta’s Lily AI translates product attributes into emotional relevance. Both are using AI to map intent and language to inventory. This session dives into how retail AI is shifting from optimizing logistics to predicting desire.
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