Julia White is the CMO of Amazon Web Services (AWS), where she leads the global marketing organization responsible for how AWS engages millions of customers worldwide, from developers to enterprise executives. Her team drives the full customer journey across brand, demand generation, product marketing, developer experience, and executive engagement—and runs one of the largest event portfolios in the technology industry. Under her leadership, AWS marketing has undergone its most significant transformation in its history, applying agentic AI to how the team operates and goes to market.