Zoë Weil is the Co-Founder and CEO of Sequen, the behavior design AI company that optimizes directly for enterprise revenue. Sequen's Recursive Ranking Intelligence (RRI) is an autonomous AI researcher that continuously designs, tests, and iterates on ranking models, giving enterprises ultra-low-latency, in-session personalization they own outright rather than rent. Before founding Sequen in 2024, Zoë spent over three years at Etsy as Staff Applied Scientist, where she led the company's query understanding strategy, drove a billion-dollar gross merchandise volume lift in a single year.