Dasha Afanasieva
Amsterdam Bureau Chief
Bloomberg
NetherlandsDasha is the Amsterdam Bureau Chief for Bloomberg, covering the Netherlands, chip equipment makers like ASML, and local policy and government. Previously Bloomberg's Miami Bureau Chief and a consumer goods reporter in London. Spent a decade at Reuters covering Turkey, corporate finance, and commentary writing. Focused on AI infrastructure, chip equipment supply chains, and how non-tech companies are adapting to and investing in AI. Comfortable diving deep into new topics given time to research.
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Deploying at Scale: The True Cost of AI
For global giants like Diageo and Booking.com, the challenge wasn’t access to AI, but getting thousands across complex organisations to actually use it. Sue Jones and James Waters share what it really takes to drive AI adoption at scale, from building internal buy-in to embedding new tools across global teams. When you're operating at this scale, what does it take to turn AI from a boardroom priority into a business reality and what are the costs associated with this?
Best for:
Corporate Strategy/ BD/ CAIO
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Deploying AI at 30,000 Feet
For airlines, the opportunity in AI is no longer just about experimentation, but how effectively it can be deployed across the business. From operations and customer experience to employees and efficiency, where can AI create an advantage in one of the world’s most complex industries?
Best for:
ProductCorporate Strategy/ BD/ CAIO
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