Gonzague de Pirey is Chief Omnichannel and Data Officer at LVMH. In this role, he leads the deployment of artificial intelligence across the Group’s entire value chain. After serving as an adviser on social affairs in the French Prime Minister’s Office from 2004 to 2007, he joined Saint-Gobain, where he held several senior leadership positions in Paris, Shanghai and Moscow. In 2016, he became CEO of the Lapeyre Group, before joining LVMH in 2020 to lead Sephora Germany and subsequently the Maison’s New Ventures. He was appointed to his current role in 2023.