Agentic AI can do far more than answer questions or automate repetitive tasks, but without context, it falls short. When AI understands a customer's history, intent, and business context, it can deliver faster decisions, more personalised interactions, and better outcomes. As AI agents become the front line of customer communication, why is context becoming their most valuable asset?

Rather than “what can AI do?” the more important question is becoming “why hasn’t AI fixed the things enterprises have been stuck and siloed on for decades?” The answer to fragmented workflows just might be augmented Intelligence, ensuring that AIs reason and work alongside the humans running operations, not around them.