As AI moves from experimentation to everyday deployment, responsible innovation needs to be built into how organisations work, not treated as a final compliance check. In this session, IKEA will share how it is approaching AI with purpose, balancing innovation and business value with transparency, human oversight and trust. The discussion will explore what it takes to embed these principles across a large global organisation, while continuing to move at pace and deliver meaningful benefits for customers and co-workers.

Get direct access to Parag Parekh in this Q&A discussion. Come early to secure your spot, seating is first come, first served. Bring your questions and join the conversation.