Stephan Pretorius
CTO
WPP
United KingdomStephan Pretorius has more than 20 years’ experience in marketing and advertising technology and is passionate about helping brands develop the ever-evolving capabilities necessary to deliver groundbreaking customer engagement strategies. Stephan joined WPP as its first Chief Technology Officer in October 2018 and is responsible for the company’s technology vision and strategy, and for managing its relationship with key technology partners such as Google, Adobe, Salesforce, Microsoft, IBM and Facebook.
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Hybrid AI: What's the Best Balance for a Creative Campaign?
As generative AI reshapes marketing, the question is no longer whether to use AI, it's how. From strategy to production, where should marketers rely on AI, and where do human creativity, taste, and judgment remain essential? How are the most innovative teams combining both to create better campaigns?
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Q&A with Stephan Pretorius, CTO at WPP
Get direct access to Stephan Pretorius in this Q&A discussion. Come early to secure your spot, seating is first come, first served. Bring your questions and join the conversation.
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