Cristina Diezhandino is Diageo’s Chief Marketing Officer and responsible for the marketing, innovation and digital transformation of some of the world’s most iconic brands, including Guinness, Johnnie Walker, Baileys and Smirnoff. Appointed in July 2020, Cristina led Diageo’s marketing team and agency partners through a time like no other and instilled what she calls a ‘mindset of possibility’ to ensure that Diageo’s brands emerged stronger.