Sorin Cheran is the Chief Information and Analytics Officer at Atlassian Williams Racing, driving the team’s digital transformation and adoption of cutting-edge technologies. Under his leadership, Williams has set up a new technology strategy, driving programmes across various vectors from Enterprise Platforms to Data, Software and AI. Before joining the team, Sorin served as CTO for Data and AI at Hewlett Packard Enterprises, working internally and alongside customers to drive Data and AI strategy and adoption.