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San FranciscoAmsterdam
April 6-9, 2026
Customer Engine
Customer Engine
APRIL 8
4:00 - 4:20 PM
Speaking Session

How to market your AI tools successfully

Powerful tech doesn’t sell itself. Success depends on clear positioning, intuitive messaging, and the ability to earn trust fast. Learn how top marketers are driving adoption in a world where buyers are skeptical, timelines are short, and everyone claims to be “AI-powered.”
Best for:
Customer ExperienceMarketing

Concurrent Sessions

You may enjoy these other sessions happening at the same time.

Main4:00 PM - 4:20 PM
AI Only Works When It Understands Your Business
Arvind Jain
Arvind JainGlean
Eric Yuan
Eric YuanZoom
Hope King
Hope KingMacro Talk News
LEARN MORE
Builders3:40 PM - 4:05 PM
How Do You Make Unstructured Data Useful for AI?
Alex Ratner
Alex RatnerSnorkel AI
Soyoung Lee
Soyoung LeeTwelve Labs
Cody Coleman
Cody ColemanCoactive AI
Ron Miller
Ron MillerFastForward
LEARN MORE
Builders4:05 PM - 4:25 PM
Scaling Physical AI Across Industries
Qasar Younis
Qasar YounisApplied Intuition
Lucinda Shen
Lucinda ShenAxios
LEARN MORE
Builders3:45 PM - 4:25 PM
Q&A with Madhav Thattai EVP & GM, Salesforce AI at Salesforce and Rob Seaman, SVP & GM at Slack
Madhav Thattai
Madhav ThattaiSalesforce
Rob Seaman
Rob SeamanSlack
LEARN MORE
Builders3:30 PM - 4:10 PM
Roundtable | AI Infrastructure as a Competitive Advantage
J.J. Kardwell
J.J. KardwellVultr
LEARN MORE
Customer Engine3:30 PM - 4:10 PM
Roundtable | Trust as Strategic Advantage: How High-Quality Data Can Secure a Sustainable AI Future
Prashanth Chandrasekar
Prashanth ChandrasekarStack Overflow
LEARN MORE
Ecosystem4:00 PM - 4:40 PM
Roundtable | From Builder to Backer: The Operator's Playbook for Venture Capital
Vanessa Larco
Vanessa LarcoPremise VC
LEARN MORE
Builders3:30 PM - 4:15 PM
Sierra Masterclass
Sponsored by Sierra
Sierra
LEARN MORE
Builders4:00 PM - 4:45 PM
From Prototype to Production: Startups in an Agentic Era
Sponsored by Google Cloud
Google Cloud
LEARN MORE
Command Desk4:00 PM - 4:45 PM
Orchestrating the Mixed-Autonomy Revolution
Sponsored by Samsara
Samsara
LEARN MORE
Ecosystem3:30 PM - 4:30 PM
Showcase Talks
Sponsored by Findem & Woodrow AI & ZioSec & FluidCloud & Stainless & Acasia & Empromptu AI & Alterion
Findem
Woodrow AI
ZioSec
FluidCloud
Stainless
Acasia
Empromptu AI
LEARN MORE

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