HUMANX FOR MARKETING LEADERS
AI is rebuilding the marketing stack. Here's where you figure out what to keep.
HUMANX 2027
MARCH 7-10, 2027
MANDALAY BAY
PHILOSOPHY
You go to Cannes for brand. You come to HumanX for the operating model rebuild.
The questions that matter right now don't have analyst answers yet: What does GEO mean for your demand gen when AI search disrupts organic? How do you maintain brand voice at AI content volume? What does the CMO/CRO alignment look like when both functions are being rebuilt simultaneously? HumanX is where the CMOs who've already worked through those questions share what they found.
Marcel Marcondes, Global CMO, AB InBev
WHAT'S ACTUALLY ON STAGE
Real AI campaign results from peer CMOs.
How leading brands are maintaining voice quality and brand safety at AI content scale
What the CMO/CRO alignment looks like in the agentic era, because your content strategy and their outbound are now the same pipeline decision
How to build the board-ready marketing AI productivity narrative your CFO will actually accept
What GEO and AI search mean for brand discoverability and demand gen right now
THE ROOM
The operating model conversation. Finally, the right room for it.
Peer CMOs are organized by company type: B2B SaaS marketing leaders and consumer brand marketing leaders in separate sessions, because the problems aren't the same and pretending otherwise wastes everyone's time.
Beyond the peer session, your CRO and CFO are at HumanX all week. The conversations about the functions that directly intersect with yours — revenue, finance, technology — happen naturally when everyone is in the same building working through the same AI reckoning from different seats. That cross-functional reset is what HumanX offers that Cannes structurally can't.
WHAT YOU'LL LEAVE WITH
Decisions with peer data behind them.
LEARN
A validated GEO strategy based on what's working at organizations like yours
CONNECT
2–3 AI marketing platform decisions shortlisted with peer data behind the call
REBUILD
A framework for reporting marketing AI productivity to your board — one that your CFO can accept
BUILT FOR YOU
The operating model conversation Cannes skips.
Marketing-focused AI content
Operator case studies from CMOs with real metrics. GEO, content AI, performance marketing, brand safety.
Curated CMO dinners
Segmented by company type. B2B SaaS and consumer brand CMOs have different peers.
Small-group peer sessions
Structured marketing peer exchange. The conversation Cannes doesn't have time for.
SolutionBridge
Structured meetings with AI marketing vendors matched to your active evaluations. Apply now.
WHO ATTENDS
The leaders rebuilding the stack.
Chief Marketing Officer (CMO)
Chief Growth Officer
Chief Brand Officer
VP Marketing
VP Marketing Operations
VP Growth
VP Brand
Head of Content
Head of SEO
Head of Performance Marketing
Head of MarOps
HumanX 2027
March 7–10
Mandalay Bay, Las Vegas
