Misbah Uraizee is the Co-Founder and CEO of Nectar, the agentic social operating system for brands & retailers. Nectar unifies social intelligence, community management, creator workflows, and analytics into one system, with official data partnerships across Meta, TikTok, LinkedIn, Reddit, and X. Nectar's autonomous agent runs on top of that system, operating in each brand's voice across every conversation that matters, while the brand team retains ownership of voice, strategy, and approvals.