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San FranciscoAmsterdam
April 6-9, 2026
Customer Engine
Customer Engine
APRIL 7
11:00 - 11:45 AM
Masterclass

The Autonomous Orchestration Playbook: Designing Your Agentic AI Strategy for the Entire CX

Enterprises have spent the last decade automating pieces of the customer experience. The next shift is far more powerful: AI orchestrating the entire experience.​

Agentic AI enables organizations to coordinate conversations, workflows, and decisions across channels, teams, and systems. But real transformation requires more than powerful models — it requires trusted autonomy, governance, and enterprise-grade design from day one.​

This masterclass brings together practitioners building agentic AI today. It begins with a customer presentation on deploying agentic AI to transform CX, followed by a panel discussion with enterprise and ecosystem leaders exploring how organizations move from isolated automation to AI-orchestrated customer experience.​

You’ll learn where agentic AI is delivering real outcomes, how enterprises design governance and guardrails for trusted autonomy, and how to build your own agentic AI strategy and roadmap.​

Because the future of CX isn’t just automated.​

It’s the entire customer experience — orchestrated by AI.
Best for:
Customer Experience
Sponsored by NiCE
NiCE

Concurrent Sessions

You may enjoy these other sessions happening at the same time.

Main11:05 AM - 11:30 AM
The Silicon Shift Driving the Next Wave of AI
Sumit Sadana
Sumit SadanaMicron Technology
Mark Papermaster
Mark PapermasterAMD
Lauren Goode
Lauren GoodeWIRED
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Main11:30 AM - 11:55 AM
Are AI Startups Building Real Value or Just Chasing Hype?
Quentin Clark
Quentin ClarkGeneral Catalyst
Katelin Holloway
Katelin HollowaySeven Seven Six
Jai Das
Jai DasSapphire Ventures
George Hammond
George HammondFinancial Times
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Builders11:40 AM - 12:00 PM
From Prompt Engineering to Context Engineering for Enterprise Incident Resolution
Sponsored by neubird.ai
neubird.ai
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Customer Engine10:40 AM - 11:05 AM
Creativity at AI Speed
Abhay Parasnis
Abhay ParasnisTypeface
Jessica Powell
Jessica PowellAudioShake
Mikayel Vardanyan
Mikayel VardanyanPicsart
Nora Ali
Nora AliNKA Media
LEARN MORE
Customer Engine11:05 AM - 11:25 AM
AI Video and the Distinction Between Viewing and Experiencing
Dean Leitersdorf
Dean LeitersdorfDecart
Demi Guo
Demi GuoPika
Rebecca Bellan
Rebecca BellanTechCrunch
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Customer Engine11:25 AM - 11:45 AM
Brand Strategy in a Post-Platform Era
Caroline Ingeborn
Caroline IngebornLuma AI
Joe Kessler
Joe KesslerUnited Talent Agency
Sally Shin
Sally ShinCNBC
James Louderback
James LouderbackInside The Creator Economy
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Command Desk11:00 AM - 11:25 AM
How Leaders Actually Scale AI
Mark Howard
Mark HowardTIME
Anna Barber
Anna BarberM13
Ping Wu
Ping WuCresta
Jeff Wilser
Jeff WilserAI-Curious
LEARN MORE
Command Desk11:25 AM - 11:45 AM
Is AI Eating Security?
Alex Stamos
Alex StamosCorridor
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Builders10:30 AM - 11:10 AM
Q&A with Jai Das, Sapphire Ventures
Jai Das
Jai DasSapphire Ventures
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Builders11:15 AM - 11:55 AM
Q&A with Shishir Mehrotra, CEO at Superhuman
Shishir Mehrotra
Shishir MehrotraSuperhuman
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Command Desk11:00 AM - 11:40 AM
Roundtable | Agentic AI and Medical Decision Making
Spencer Schaefer
Spencer SchaeferLunar Analytics
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Builders10:30 AM - 11:15 AM
Voice AI Benchmarks, Breakthroughs & Big Bets for 2026
Sponsored by Regal
Regal
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Builders11:00 AM - 11:45 AM
Redefining Software Development: How Amazon Stores Accelerates Development with AI
Sponsored by AWS
AWS
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Builders11:30 AM - 12:15 PM
Building for compute that doesn’t exist yet (but almost does)
Sponsored by Together AI
Together AI
LEARN MORE
Ecosystem10:20 AM - 12:30 PM
Google Cloud Pitch Competition
LEARN MORE

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