AI is turning search from a path to the open web into a place where the answer itself is the destination, putting pressure on the publishers, journalists and creators who depend on search traffic. Yahoo CEO Jim Lanzone shares how Yahoo is building Scout, its new AI answer engine, to help people find information while supporting the sources that make those answers possible. What does it take to build AI search that works for both users and the open web?

How are data and AI shaping customer experiences? From enabling more seamless, personalised interactions to helping organisations make faster, smarter decisions at scale. They will also discuss what it takes to operationalize personalisation, align marketing, product, and data teams around the customer, and balance automation with trust, creativity, and human connection.