Bill Gross
CEO
ProRata AI
Bill Gross, Founder and Chairman of Idealab and CEO of ProRata.ai, is a lifelong entrepreneur who has launched 150+ companies, with 50+ IPOs and acquisitions.
He created the world’s first tech incubator, Idealab, in Pasadena in 1996 after earning an Engineering and Applied Science degree from Caltech. Bill invented the paid click (CPC) model, transforming internet monetization.
Now leading in AI and climate tech, he drives innovation at ProRata.ai and serves on Caltech's and ArtCenter's boards. His mission is to challenge the status quo and solve big challenges.
Customer Engine
Customer Engine
Powering the Full Customer Journey
AI is reshaping how companies guide users from discovery to conversion and every touchpoint in between. Learn how leading teams are syncing marketing, sales, and support around real-time signals to deliver more personal, responsive customer journeys at scale.
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