Lara Shackelford is the CEO and Founder of Fidere.ai, a consulting firm specializing in AI-fueled strategy for Marketing and Customer Experience. She played pivotal roles at Intel, Oracle, QLIK, Microsoft, and Marketo. With two decades of experience in Data and AI, Lara has driven growth at startups like DataStax and Looker, achieving six exits. She is honored as a Top Voice in AI by LinkedIn and a leading CMO by DataCaptive and DiversityFirst. Lara is an active advisor and investor in the data and AI space and has served on the Gartner Technology Marketing Customer Advisory Board and Women@Intel - Sales & Marketing Board.