Customer Engine
Customer Engine
Building Brands That Matter in the Age of AI
How do you create brands that travel across cultures, categories, and generations? Marcel Marcondes explores the craft behind building global icons from shaping emotional storytelling to driving breakthrough creativity and designing consistent yet flexible brand experiences worldwide.
Best for:
Customer ExperienceTechnology
Concurrent Sessions
You may enjoy these other sessions happening at the same time.
Speaking Session12:35 PM - 1:00 PM
The Best AI Products Haven't Been Built Yet
Mike KriegerAnthropic
Ed LudlowBloomberg
Q&A12:45 PM - 1:25 PM
Q&A with Katrin Lehmann, CIO at Mercedes Benz
Katrin LehmannMercedes-Benz
AI Collective Living Room1:00 PM - 1:45 PM
Defensible Moats: Do You Actually Have One?
Homer WangTinyFish
Agentic AI Pavilion1:10 PM - 1:30 PM
Production-Ready Agentic AI: Engineering for Predictable Latency at Scale
Sponsored by CoreWeave
LEARN MORENetworking12:00 PM - 2:00 PM
AI growth strategies in Europe – Business Location Switzerland Lunch Event
Sponsored by Business Location Switzerland
LEARN MORENetworking12:00 PM - 2:00 PM
From Personal Skills to Team Intelligence: The Next Architecture of Enterprise AI Lunch
Sponsored by DevRev
LEARN MORE
Roundtable1:00 PM - 1:45 PM
Marketing Peer [X]Change: Designing Content for AI-First Discoverability
Sponsored by G2
LEARN MORERoundtable1:00 PM - 1:40 PM
Roundtable | Inside Microsoft’s Roadmap: Where the Next Startup Opportunities Will Emerge
Michelle GonzalezM12, Microsoft's Venture Fund
Roundtable12:30 PM - 1:10 PM
Roundtable | Whose Safety? Whose AI? Gendered Harm and the Majority World
Nighat DadDigital Rights Foundation
Press12:30 PM - 1:00 PM
Press conference with Superhuman
Shishir MehrotraSuperhuman
Rahul VohraSuperhuman
READY TO BE PART OF IT?
Don't miss out on the premier AI event of the year! Get your tickets now and be part of the future of technology!