As AI search platforms and agents increasingly shape how people discover information and evaluate products, traditional SEO alone is no longer enough. In this session, we’ll explore what it means to design content for AI-first discovery — where large language models (LLMs) synthesize information, cite trusted sources, and influence buying decisions before a human ever clicks a link. Participants will discuss how content strategy, structured data, authority signals, and verified user-generated insights are evolving in the age of AI answers, and what companies should start doing now to ensure their expertise, products, and insights are visible and trusted by AI systems.