4As

The 4As (American Association of Advertising Agencies) was established in 1917 to promote, advance and defend the interests of our member agencies, employees and the advertising and marketing industry overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete and have the resources to thrive and grow. With a focus on advocacy, talent and driving business growth and cultural change, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend.