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Aaref Hilaly

Aaref Hilaly, two-time founder and partner at Bain Capital Ventures, shares his insights for assessing AI startups.

Aaref Hilaly
Aaref Hilaly
Speaker Interview Aaref Hilaly

Join Jared S. Taylor for the latest episode of the Slice of Technology AI podcast, created in collaboration with HumanX. This week's guest is Aaref Hilaly, Partner at Bain Capital Ventures.


Key Highlights


  • Early Entrepreneurial Experiences: Aaref Hilaly reflects on how founding two companies shaped his empathetic approach to evaluating AI startups.
  • Investing in AI Companies: Focuses on team strength and market foothold as key factors in assessing potential AI businesses.
  • Advice for Founders: Highlights the importance of staying focused on personal goals, rather than being distracted by external competition.
  • AI's Impact in Healthcare: Discusses how AI can enhance patient experiences without overhauling existing systems.
  • Exciting AI Trends: Explores the future potential of multimodal AI and intelligent reasoning agents in shaping new innovations.

the value we're driving for the brand and retailer is helping them do more at scale and in a way that unlocks additional revenue, additional customer loyalty, and obviously time savings.

A Journey from Entrepreneur to Venture Capitalist


Aaref Hilaly, a partner at Bain Capital Ventures, shares his insights from founding two companies before transitioning into venture capital. He explains how these experiences built his empathy for the challenges founders face, particularly those in the unpredictable AI landscape. Reflecting on his time building startups, Hilaly emphasizes that success is never clear-cut in the early stages. When assessing AI startups, his key focus lies on two elements: the founding team and the business's initial market foothold. He urges founders to think through the product's early value and how it could evolve, rather than worrying about uncertain metrics like gross margins.


The Changing Landscape of AI


AI has seen significant shifts over the past year, with changing perceptions around large language models (LLMs) and their applications. According to Hilaly, these shifts present great opportunities for entrepreneurs. When evaluating AI startups, especially in early-stage seed and Series A rounds, Hilaly looks for companies that have identified a unique market wedge and have the imagination to scale. In a rapidly evolving AI market, adaptability and vision are critical. He also prioritizes founders who can grow with their businesses, adjusting to the dynamic needs of the AI industry.


Key Investment Strategies in AI


Hilaly advises founders to focus on their own goals and avoid being distracted by competitors or market hype. He uses the metaphor of golf versus football—it's about perfecting your own game rather than competing against others. His caution to founders: Stay true to your vision, no matter what the external noise may suggest.

As for sectors ripe for AI disruption, Hilaly identifies industries like healthcare, legal services, and insurance—sectors where large amounts of data processing occur. AI is helping to automate repetitive tasks, from generating demand letters in law to creating medical notes in healthcare, freeing professionals to focus on higher-level work.


The Future of AI in Healthcare


While many discussions around AI focus on overhauling systems, Hilaly advocates for a more incremental approach in healthcare. AI can greatly improve patient experiences by streamlining processes, such as form-filling or navigating complex information, without requiring institutions to change their entire systems. He sees AI as a layer that enhances existing processes, ultimately providing a better experience for patients and healthcare providers alike.


Emerging AI Technologies and Opportunities


Hilaly is excited about the growing capabilities of multimodal AI systems, which can process not just text but also images and video. He is also keen on the development of AI agents capable of intelligent reasoning—an area still in its early stages but with massive potential. These advancements will open up new applications, offering fresh opportunities for startups to innovate.


Investing in the Next Generation of AI Startups


Bain Capital Ventures is supporting the next wave of AI companies through their BCV Labs initiative, fostering a community of innovators and builders. Hilaly discusses some of the portfolio companies, including Contextual AI, an enterprise platform helping businesses build LLM applications, and CleanLab, which focuses on improving the quality of AI training data. He also highlights EvenUp, an application for personal injury lawyers that automates much of their workflow, demonstrating how GenAI can accelerate existing business models.

By actively supporting founders with recruitment, customer introductions, and advice, Hilaly and his team aim to help startups grow faster and succeed in a competitive AI landscape.