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San FranciscoAmsterdam
April 6-9, 2026
Brody Ford
Tech Reporter
Bloomberg
Brody Ford reports on the tech industry for Bloomberg with a focus on the data center boom, AI applications, and hyperscalers like Microsoft.
Customer Engine
Customer Engine
APRIL 7
4:05 - 4:25 PM

Understanding AI Should Be Simple

AI is shaping every conversation, and far too often those conversations sound like code - LoRA, MoE and MCP. Acronyms and trending phrases become the main way of talking about the technology, leaving many feeling disconnected rather than empowered. For this session, you’ll learn simple ways to think through important concepts of AI, and leave with practical frameworks to explain and advocate for AI with your users, customers and in your organizations.
Best for:
Customer ExperienceTechnologySalesCorporate Strategy/ BD/ CAIOLegal, Compliance, Policy
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