Joe Kessler
Partner & Global Head of UTA IQ
United Talent Agency
Joe Kessler is the Partner and Global Head of the IQ division at leading global talent, entertainment, sports and advisory company UTA. His career spans three-plus decades in marketing, communications, analytics, and consumer insights. He has led companies and teams through periods of sustained growth, helping his clients create, shift, and remake their business strategies in rapidly changing landscapes.
Customer Engine
Customer Engine
Brand Strategy in a Post-Platform Era
As audiences fragment across apps, formats, and channels, the rules of brand-building are being rewritten. AI is helping marketers decode shifting attention, orchestrate cross-platform campaigns, and rebuild brand equity in a world without anchors. Walk away with new strategies for reaching consumers when loyalty is fluid and platforms are no longer the center of gravity.
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Customer ExperienceMarketing
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