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April 6-9, 2026
Jon Snoddy
Co-founder & CEO
Operative Games
Jon Snoddy spent fifteen years as the head of Walt Disney Imagineering’s Research & Development, Technology, and AI studios, where he led a cross-disciplinary mix of artists, scientists, technologists, and engineers, working to invent the next generation of entertainment experiences. Currently the co-founder and CEO of Operative Games, the AI-driven company at the cutting edge of interactive storytelling, Jon has a long history of innovation and top-tier organizational development.
Customer Engine
Customer Engine
APRIL 7
10:20 - 10:40 AM

Building AI That Amplifies Imagination

In entertainment and gaming, AI is moving from productivity booster to co-creator, generating dynamic characters, immersive environments, and entirely new narrative formats. What does it look like when machines don’t just assist imagination, but help expand it?
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Customer Engine
Customer Engine
APRIL 7
11:00 - 11:40 AM

Roundtable | Maintaining Creativity in the Age of AI

Using AI, anyone can create a surprisingly passable piece of creative content. It is like a pretty good magic wand. But to go beyond "passable", human creativity is needed. We will explore ways to ensure the appropriate mix of creativity and efficiency.
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MarketingProduct
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