Marcelo Cortes
Co-founder & Chief Architect
Faire
Marcelo Cortes is the co-founder and Chief Architect of Faire. He has played a pivotal role in scaling Faire’s engineering organization, establishing the company’s Canadian headquarters in Kitchener-Waterloo, and growing its technical teams to more than 300. A former small business owner and startup founder, Marcelo brings both entrepreneurial perspective and deep technical expertise to ensure Faire can rapidly scale world-class products from prototype to launch. Prior to Faire, he was a Staff Software Engineer at Square and a Senior Software Engineer at Google.
Customer Engine
Customer Engine
The New Retail Experience Powered by AI
AI is quietly transforming the retail lifecycle, behind the scenes and on the shelf. From product development and design to personalized merchandising and intelligent storefronts, leaders at the intersection of tech and design share how they’re integrating AI without losing the human connection in products and services.
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Customer ExperienceProductMarketingSales
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