Meet the Team: Brandon

Name: Brandon Hardwick

Title: Global Digital Marketing Lead

How long you have been at HumanX: 9 months

What’s your background, and what brought you to HumanX?

I’ve spent over a decade in growth and performance marketing across B2C tech and streaming media. What brought me to HumanX was simple: The opportunity to build marketing channels from the ground up.

What are you most excited about for this year’s HumanX event?

Seeing it all come together live. When you’re behind the scenes for months, living in campaign dashboards, watching it turn into a room full of carefully curated and engaged people is the payoff. Seeing how much passion and attention to detail this team pours into the event I can’t wait to see it reflected at the conference.

If someone’s on the fence about attending, what would you tell them?

There's no way to be on the fence about an event like this at a time like this. I enjoy testing new SAAS tools and joining betas. I always considered myself to be someone who stayed ahead of what's new in the industry, until I started at HumanX and was privileged enough to get sneak peeks into what our speakers and partners are actually building, and I am beyond impressed. AI is moving faster than any technology I've witnessed in my career, and the things they advertise publicly on how AI can make your day-to-day work life more efficient doesn't even scratch the surface on what the people at this conference are doing at an enterprise level. Gatherings like this aren't optional anymore. This conference will force attendees to leave with learnings to take back to there org, networking that will pay off, and perspectives they can't get from a daily podcast or weekly newsletter. Sometimes there is no substitution of physically being present in the room.

What’s one thing people would be surprised to learn about your job?

People may be surprised at how much of it is data architecture. Performance marketing is a big part of the role, but a lot of the thinking goes into precision marketing, how data flows across our tech stack, managing tech debt, maximizing our tool capabilities, most importantly making sure our ads reach the right audience at the right time, that cross-channel engagement tells a coherent story, and that attribution actually reflects reality. The creative is what people see. The architecture is what makes it work.

How has AI changed the way you work?

One small way, I've integrated AI tools directly into our workflow through MCP connections and Zapier integrations, connected to our ad platforms and cross-platform tools, so we can pull performance data, run detailed analysis and models against stored historical data, and surface insights way faster than before.

What’s one thing that always makes your day better?

My daughter sprinting into my office after school to tell me about her day. Doesn’t matter what kind of day it’s been, instant reset. Best part of working from home, no contest.

If you could teleport anywhere for lunch, where are you going?

French Laundry, then a walk over to Bouchon Bakery. A full Thomas Keller Lunch

What’s one playlist or podcast that gets you through the day?

90s R&B, always.There’s no bad mood that Boyz II Men, Teddy Riley or Usher can’t fix.