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San Francisco
April 6-9, 2026
Matt Rosoff - Editor in Chief - The Register
Matt Rosoff
Editor in Chief
The Register
Matt is editor in chief of The Register and its sibling titles. He is a veteran technology journalist, having served as global managing editor of TechCrunch, editor in charge of technology and climate coverage for CNBC, founding editor of CITEworld for IDG Enterprise, and executive editor at Business Insider. He was also an analyst at Directions on Microsoft from 2000 to 2010, and got his start at CNET in 1995.
Builders
Builders
APRIL 9
2:05 - 2:25 PM

The Hidden Power of Behavioral Data

Most enterprise AI ignores the richest signals-how people collaborate, decide, and interact with machines, tools, and physical systems. This session explores what it takes to capture behavior at depth, across humans and the assets they work with, and how next-gen multimodal datasets are making AI systems more intuitive, more adaptive, and more useful in the real world.
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Technology
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